Only Five Relationships Matter
In Any Given Day
§
Your work should reflect that.
Sarah C.INNER 5
Mentioned you in a board meeting. 3 days silent.
Send a note →MarcusINNER 5
His daughter's recital is tomorrow.
Schedule lunch →LenaINNER 5
Renewal in 12 days. Last call went cold.
Launch renewal workflow →David O.50
Series B just closed. You intro'd the lead.
Generate intro deck →Elena R.50
Birthday tomorrow. Last spoke in March.
Send birthday note →James W.50
Just moved to VP at your target account.
Connect on LinkedIn →Rachel500
Liked 3 of your posts this week.
Warm intro via Sarah →Tom K.500
Ex-colleague. Just joined a competitor.
Send to parking lot →